Six Things to Do Before You Go Live | Hillcraft
Building the product is the easy part. The teams that win at launch show up with their message, market, and positioning already dialed in.
Building the product is the easy part. The teams that win at launch show up with their message, market, and positioning already dialed in. Here are six things you should have in place before you go live.
1. A Clear One-Liner
If you can't explain what your product does in one sentence, your landing page can't either. Nail this before launch.
2. A Defined First Audience
Don't launch to everyone. Launch to the smallest group that will care the most. Serve them well and let word spread.
3. A Landing Page That Converts
Your landing page has one job: get someone to take the next step. Remove everything that doesn't serve that goal.
4. A Feedback Channel
Build a way to hear from early users from day one. Email, Slack, in-app — whatever gets you honest signal fastest.
5. Analytics That Answer Questions
Don't track everything. Track the three things that will tell you if the product is working.
6. A Launch Plan That Isn't Just "Post on Social"
Great launches are orchestrated. Line up partnerships, email lists, communities, and personal outreach before you flip the switch.