10 Things We're Doing in 60 Days to Validate a SaaS Product | Hillcraft
Before we write a single line of production code, we invest 60 days in validation. Here's the exact playbook.
Before we write a single line of production code, we invest 60 days in validation. This is the exact playbook we're running right now to validate a SaaS product idea.
The 60-day sprint covers: defining the core hypothesis, identifying the first ten potential customers, conducting problem interviews, building a landing page to capture intent, creating a clickable prototype, running usability tests, analyzing competitive landscape, defining pricing strategy, building a waitlist, and establishing success criteria for the go/no-go decision.
The goal isn't to build a product in 60 days. It's to make a confident decision about whether to build one at all. Every activity is designed to generate real signal from real users. At the end of 60 days, we either have evidence that the product should exist or evidence that it shouldn't — and both outcomes are valuable.